Taking the next step with Planet Blue
Sustainability for a livable future
Sustainability is a core value for us: We make decisions taking into account long-term consequences for the HAVER & BOECKER family, for the entire universe of our customers and for the well-being of future generations. We follow this fundamental approach and strive with all our technologies to improve living conditions for humanity. That’s our mission!
Only since the beginnings of space travel have we known that the Earth is a bright blue dot in black space. It’s the water that gives the earth its blue color and it’s also its ideal temperature difference that enables a diversity of life forms: a paradise.
Astronaut Michael James Massimino spent 23 days, 19 hours and 47 minutes in space. It took that one overwhelming moment of walking in space to realize not only how unique and beautiful the blue planet is, but also how vulnerable.
Now, here and today, it’s a matter of protecting this human habitat and using the resources of our planet in such a way that we don’t live at the expense of future generations. Sustainability is an operating principle of resource use in which a lasting satisfaction of human needs is to be ensured by maintaining the natural regenerative capacity of the systems involved (especially living organisms and ecosystems).
Sustainability thus describes a way to keep the world in balance. The triad "reduce, re-use, recycle" offers a very practical approach to such a way of life.
We asked author and cultural scientist Dr. Martina Ward to get to the heart of our message. Our Planet Blue campaign officially states:
For the children on this blue planet
Our planet is unique – as unique as the life that’s on it. Now we humans are facing one of the greatest challenges in our history: We’re experiencing unprecedented population growth. Our willingness to break new ground and use resources responsibly and sparingly will determine how peaceful and fulfilling our coexistence will be.
It’s worth looking back at what has allowed us to grow and develop to this day: Courage to change, inspiration and a sense of belonging. We know what future generations will need, what drives us at our core and what makes life worth living. We just need to take the next step, especially if we all benefit from it – especially for the children on this blue planet.
Our high-quality products are durable assets with the appropriate modernization and conversion kits sets and the worldwide OEM full service offer. This alone is a fundamental, responsible and lived sustainability.
Our technologies enable you to store, process and deliver your products safely and without loss. In this way, you avoid wasting energy on the production of products that are not used later and limit CO2 emissions to an absolute minimum. This also conserves your financial resources so that elaborately manufactured products are not "given away" in the end.